Lewis Mohr
Logo, Branding Collateral
Lewis Mohr Insurance Agency is a company based in family history and tradition. When they came to us requesting an updated logo we knew we had to find a way to give them a new look while still honoring their original brand that is widely known by their clients and designed by their founder Lewis Mohr himself. Starting with the logo I updated their brand finding my inspiration from the modern material design trend. Following their new logo design I developed their stationary and business cards along with some new icons and brand elements. Resulting in a complete rebrand that successfully gave them a modern look while maintaining their identity insuring their clients that they have been around for 20 years and are ready to be around for 20 more.
*This project was designed in collaboration with a team of creatives at JCW| A Creative Agency. My role in this project was lead designer.
